8-12 July 2024

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Stratcom Media is excited to announce a strategic partnership with Gen AI Academy to deliver an innovative five-day training programme designed to empower public relations and communications professionals with the skills to effectively utilize ChatGPT technology. This collaboration aims to bridge the gap between artificial intelligence and practical PR strategies, ensuring that participants are equipped to meet the evolving demands of the digital communication landscape.

Harnessing the Power of AI in Communications

As artificial intelligence technologies continue to transform industries, the field of public relations and communications is no exception. The integration of AI tools like ChatGPT can revolutionize how organizations manage stakeholder communications, media relations, content creation, and crisis management. This training program is specifically tailored to explore the capabilities of ChatGPT, demonstrating how AI can enhance creativity, efficiency, and precision in communications strategies.

Training Overview

Scheduled to take place at the state-of-the-art facilities of Gen AI Academy, the training session spans five days, each packed with hands-on workshops, interactive sessions, and expert-led lectures. Participants will learn:

• Fundamentals of ChatGPT: Understanding the technology behind ChatGPT and its applications in various communication scenarios.
• Content Creation and Management: Techniques for leveraging ChatGPT to generate high-quality content, including press releases, social media posts, and strategic communications planning.
• Crisis Communication: Strategies for using ChatGPT to simulate and respond to crisis scenarios, enhancing responsiveness and accuracy under pressure.
• Stakeholder Engagement: Insights into optimizing ChatGPT to manage and improve stakeholder interactions, personalizing communication at scale.
• Ethical Considerations: Addressing the ethical implications of using AI in communications, ensuring transparency, and maintaining public trust.

Who Should Attend?

This training is ideal for PR professionals, corporate communicators, content creators, and anyone interested in integrating AI into their communication practices. Whether you are looking to streamline your operations, enhance your creative outputs, or innovate your communication strategies, this training will provide you with the knowledge and tools necessary to transform your approach.

Registration and Details

Spaces for this transformative training program are limited to ensure a personalized learning experience. We encourage early registration to secure your spot. Participants will receive a certificate of completion from Stratcom Media and Gen AI Academy, acknowledging their proficiency in utilizing AI technologies in their communication efforts.

CLICK HERE TO REGISTER

Training Outline

Day 1: Introduction to ChatGPT and Its Potential in PR & Communications

• Understanding AI and ChatGPT
• ChatGPT’s Role in Modern PR Strategies
• Basics of ChatGPT through Interactive Quiz
• Group Exercise on Drafting ChatGPT Prompts

Day 2: Crafting Effective Messages with ChatGPT

• Principles of Effective Communication via ChatGPT
• Enhancing Press Releases and Social Media Posts
• Group Activity on Message Transformation using ChatGPT

Day 3: Ethical Considerations and Maintaining Brand Voice

• Ethical Use of AI in Communications
• Strategies for Aligning AI-generated Content with Brand Voice
• Group Case Study on Ethical Dilemmas and Brand Voice

Day 4: Using ChatGPT for Crisis Communication and Media Relations

• ChatGPT Strategies for PR Crisis Management
• Leveraging ChatGPT in Media Relations
• Simulation Exercise on Managing a Crisis with ChatGPT

Day 5: Integrating ChatGPT into Your PR Workflow

• Incorporating ChatGPT into Daily PR Tasks
• Best Practices for Integrating ChatGPT in PR Workflows
• Group Project on Developing a PR Campaign Using ChatGPT

Trainer’s Bio

Gen AI Academy, San Francisco Bay, USA

Gen AI Academy is a trailblazing educational platform co-founded by Sam Keller and his son, Kaz Keller, with the mission to democratize the understanding and utilization of artificial intelligence (AI) across all age groups. The academy offers engaging ChatGPT training classes alongside a suite of resources designed to empower individuals with the knowledge and tools needed to harness AI effectively. Through their dedicated network of certified trainers, Gen AI Academy brings AI education to the forefront, making it accessible and comprehensible for everyone. Their commitment to fostering AI literacy extends through their free Gen AI Newsletter, aimed at keeping the community informed and ahead in the rapidly evolving field of AI.