Building Brand Resilience in Challenging Times
22 January, 2025On January 24, 2025, the GoDigitalSA Foundation proudly hosted an international webinar featuring distinguished speakers from across Africa. The event, part of the AI eKasi & eMakhaya Tech Innovation Initiative, was themed “Embracing Digital Transformation in South African Businesses: Navigating the Future of Work and Innovation.”
The webinar was hosted by Sinenhlanhla Khathi, the founder of JUBA Skills Development Academy and Training Institution. Speakers included Ntokozo Lusanda Mngadi, Managing Partner of Stratcom Media in Eswatini, and Chuma Memela, Techpreneur and founder of Genie-yus AI.
This prestigious forum provided a significant platform to highlight Eswatini’s strategic role in digital transformation efforts within Africa. Ntokozo’s presentation captivated a global audience, emphasizing the country’s commitment to leveraging digital technologies for economic development and improved governance. She emphasized that digital transformation is not just about technology—it is about empowering people, bridging divides, and unlocking the potential of nations like Eswatini to compete on a global stage.
Participating in this international forum underscored Eswatini’s ambition to be a key player in the digital landscape. It allowed the country to share its journey, achievements, and aspirations while learning from global best practices, says Ntokozo.
Her address delved into crucial aspects of digital transformation, with a particular focus on Eswatini’s context:
- Understanding Digital Transformation: Exploring how businesses can integrate technology to enhance efficiency and competitiveness.
- Key Drivers of Change: Discussing technological advancements such as AI, Internet of Things, and cloud computing as catalysts for transformation in both South Africa and Eswatini.
- Sector-Specific Insights: Addressing challenges and opportunities in agriculture, healthcare, retail, and financial services.
- Overcoming Challenges: Strategies to tackle resource constraints, infrastructure deficits, and skills gaps.
A major focus of the presentation was Eswatini’s ambitious Digitalization Strategy (2024–2028) under the theme “Government in Your Hand.” This initiative demonstrates the country’s dedication to utilizing digital tools to drive economic growth and enhance service delivery. Ntokozo illustrated practical applications of this strategy across various sectors:
- Agriculture: Utilizing AI for crop management and yield optimization.
- Healthcare: Implementing digital platforms to improve diagnostics and patient management.
- Retail and Financial Services: Expanding digital banking and e-commerce accessibility.
Ntokozo also explored the challenges that businesses in Eswatini face and proposed solutions, including:
- Resource Mobilization: Encouraging international investment and public-private partnerships.
- Infrastructure Development: Emphasizing the role of renewable energy and satellite connectivity to bridge the digital divide.
- Skills Enhancement: Advocating for targeted training programs aligned with market needs.
- Cultural Shift: Promoting innovation through leadership engagement and policy support.
By participating in the GoDigitalSA Foundation webinar, Eswatini not only showcased its progress but also fostered connections with international stakeholders. The discussions generated valuable insights into fostering sustainable digital ecosystems through partnerships among governments, businesses, and educational institutions.
The GoDigitalSA Foundation’s recognition of Eswatini’s efforts marks an important milestone in the country’s digital transformation journey. Eswatini remains committed to advancing its digital agenda and seizing opportunities for growth and development in the digital economy.