Eswatini’s Influencer Renaissance: Gogo & S’lwane Reveal the Secrets to Authentic Impact

Stratcom’s groundbreaking webinar sparks a national conversation on redefining influence in the digital age.

As Eswatini’s digital landscape surges forward, two of the kingdom’s most influential voices dropped truth bombs during Stratcom’s The Return: Mastering Influencer Marketing webinar, challenging creators and brands to rethink what it means to wield influence. Gogo and S’lwane, household names in Eswatini’s social media sphere, joined Stratcom’s Mzameni P. Mpanza to unpack the real power of influencer partnerships—and why the nation needs more creators who prioritize purpose over clout.

The Weight of Influence: “It’s Not Just Followers—It’s Responsibility”

Gogo and S’lwane didn’t hold back when addressing the societal role of influencers. “Being an influencer isn’t a game—it’s a duty,” declared Gogo. “Every post, every comment, every collaboration shapes how people see themselves and their world. We have to lead with integrity, online and offline.”

S’lwane echoed this, stressing the tightrope walk of modern influence: “You’re a community member, a trendsetter, and a brand partner all at once. Slip up in one space, and the trust you’ve built crumbles. Authenticity isn’t optional—it’s survival.”

“Eswatini Needs More Voices—Not Echoes”

While celebrating the growth of influencer marketing locally, both creators called for a seismic shift. “We’re stuck in a loop of the same faces and niches,” S’lwane admitted. “Where are the tech gurus? The sustainability advocates? The agro-entrepreneurs? Eswatini’s stories are richer than what’s trending today.”

Gogo challenged aspiring creators to dig deeper: “Don’t mimic what’s viral—ask what’s missing. True influence isn’t about shouting the loudest; it’s about filling voids in our culture.”

Trending vs. Influencing: “Virality Fades—Legacy Lasts”

The duo drew a hard line between fleeting fame and lasting impact. “Trending is a spark; influencing is a fire,” Gogo stated. “Brands are waking up—they don’t want one-hit wonders. They want partners who’ve nurtured communities, not just chased hashtags.”

S’lwane doubled down: “If your content relies on drama or gimmicks, you’re a circus act, not an influencer. Build trust brick by brick, and the deals will follow.”

Stratcom’s Influence Scorecard: The Secret Weapon

Mzameni P. Mpanza, Stratcom’s Chief Marketing Consultant, unveiled a game-changer for creators: the Influence Scorecard, a data-driven tool to measure real impact. “Engagement rates? Vanity metrics. We’re teaching creators to track behavioral shifts—how their content drives purchases, sign-ups, or social change,” Mpanza explained.

The tool aligns with Gogo and S’lwane’s mantra: “Influence is a privilege, not a popularity contest.”

What’s Next?

Stratcom’s webinar marked the start of a nationwide movement. With plans for workshops, mentorship programs, and industry partnerships, the agency is doubling down on its mission to equip Eswatini’s creators and businesses with the tools to thrive—authentically.

Gogo’s final rallying cry?
“Stop waiting for a seat at the table. Build your own table—and make sure it’s sturdy enough to hold Eswatini’s future.”

Stratcom – Shaping Stories, Driving Impact.
Stay tuned for our 2024 Influencer Accelerator Program. Follow #StratcomInfluence for updates.