About the Training
Join us for an empowering 5-day online training designed to revolutionise PR, communications and marketing through the innovative use of ChatGPT. Facilitated by Gen AI Academy, a leading AI academy in San Diego, USA, and hosted by Stratcom Media in Eswatini, this training will guide participants through the essentials of harnessing ChatGPT for clearer, more effective strategic communication.
Why should attend:
- Custom Solutions: Develop tailored ChatGPT prompts and strategies that align with your organisation’s unique PR & marketing needs.
- Interactive Learning: Participate in practical exercises, collaborative discussions, and real-world applications.
- Expert Guidance: Benefit from Gen AI Academy’s digital marketing and communications expertise and deep industry insight.
Training Objectives:
Understand ChatGPT Basics: Grasp the fundamentals and applications of ChatGPT in PR and communications.
Craft Effective Prompts: Gain skills in creating and managing prompt libraries for various PR needs.
Produce Engaging Content: Use ChatGPT to generate clear, engaging content across different media formats.
Collaborate with AI: Enhance the clarity and accessibility of your communications by partnering with ChatGPT.
Ethical Use and Quality Control: Learn to implement ethical guidelines and quality control in AI-assisted communications.
Training Details:
Date: 8-12 July 2024
Location: Online (Accessible from anywhere in Eswatini and beyond)
Duration: 5 Days
Language: English
Enroll By: 30 June 2024
Price: SZL 9,950.00 | USD 550.00
Follow these easy steps to register for the training:
- Access the Registration Form: Click here to access the Registration Form.
- Quotation and Invoice: Once you have submitted the registration form, Stratcom Media will issue a Quotation and Invoice for the specified number of participants attending the training.
- Payment Deadline: All registration fees must be paid by June 30, 2024.
- Early Payment Discount: An early payment discount of up to SZL 8500.00 is available for payments received on or before May 31, 2024.
- Zoom Credentials: Registered participants who have completed their payment will receive Zoom login credentials 48 hours before the training session.
- Alternatively, CLICK HERE to make online payments via credit/debit card.
Training Outline
Day 1: Introduction to ChatGPT and Its Potential in PR & Communications
– Understanding AI and ChatGPT
– ChatGPT’s Role in Modern PR Strategies
– Basics of ChatGPT through Interactive Quiz
– Group Exercise on Drafting ChatGPT Prompts
Day 2: Crafting Effective Messages with ChatGPT
– Principles of Effective Communication via ChatGPT
– Enhancing Press Releases and Social Media Posts
– Group Activity on Message Transformation using ChatGPT
Day 3: Ethical Considerations and Maintaining Brand Voice
– Ethical Use of AI in Communications
– Strategies for Aligning AI-generated Content with Brand Voice
– Group Case Study on Ethical Dilemmas and Brand Voice
Day 4: Using ChatGPT for Crisis Communication and Media Relations
– ChatGPT Strategies for PR Crisis Management
– Leveraging ChatGPT in Media Relations
– Simulation Exercise on Managing a Crisis with ChatGPT
Day 5: Integrating ChatGPT into Your PR Workflow
– Incorporating ChatGPT into Daily PR Tasks
– Best Practices for Integrating ChatGPT in PR Workflows
– Group Project on Developing a PR Campaign Using ChatGPT
Trainer’s Bio
Gen AI Academy, San Francisco Bay, USA
Gen AI Academy is a trailblazing educational platform co-founded by Sam Keller and his son, Kaz Keller, with the mission to democratize the understanding and utilization of artificial intelligence (AI) across all age groups. The academy offers engaging ChatGPT training classes alongside a suite of resources designed to empower individuals with the knowledge and tools needed to harness AI effectively. Through their dedicated network of certified trainers, Gen AI Academy brings AI education to the forefront, making it accessible and comprehensible for everyone. Their commitment to fostering AI literacy extends through their free Gen AI Newsletter, aimed at keeping the community informed and ahead in the rapidly evolving field of AI.
The trainer is Sam Keller, a seasoned educator and business leader at the forefront of applying artificial intelligence in real-world settings. A Harvard graduate with a Master in Public Policy, Sam specializes in integrating AI technologies with strategic communication practices. He has led numerous projects that harness data science and machine learning to innovate industries from real estate to tech startups. With extensive experience in AI education, Sam has taught professionals and entrepreneurs how to effectively utilize tools like ChatGPT to transform their marketing strategies. He applies his deep understanding of AI and strategic communication to empower PR professionals to leverage cutting-edge tools for enhanced engagement and results. Based in the San Francisco Bay Area with his family, Sam has also contributed to development projects across Africa, Asia, Europe and Latin America, bringing a global perspective to his teaching and professional engagements.