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<p>FOR IMMEDIATE RELEASE</p><p><strong>Stratcom Pty Ltd, Eswatini’s premier integrated marketing and communications firm, proudly announces its appointment as the official sales agency for Carestem's advanced artificial intelligence products and services in Eswatini. This strategic partnership aligns with His Majesty’s Government’s vision to significantly grow the economy into double digits by 2028, emphasizing the crucial role of digital transformation and AI-driven automation.</strong></p><p>Carestem, founded in 2022, is a cutting-edge UK-based technology company providing tailored artificial intelligence and automation solutions, designed to enhance business productivity and efficiency. Carestem’s comprehensive suite includes AI voice agents, customer service automation, AI-driven lead generation, WhatsApp AI integration, ERP system enhancements, custom mobile applications, and specialized AI training solutions.</p><p>Through this partnership, Stratcom aims to empower local businesses, including SMEs, by automating repetitive tasks, enhancing operational efficiencies, and driving sustainable revenue growth. Companies implementing AI solutions report up to a 60% increase in productivity, a 25% increase in revenue, and significant reductions in operational expenses.</p><p>"At Stratcom, we are dedicated to enabling digital transformation for businesses across Eswatini," said Sibusiso Mngadi, CEO of Stratcom. "Our collaboration with Carestem brings global expertise and advanced AI capabilities directly to our local market, positioning Eswatini businesses to thrive and become industry leaders through automation."</p><p>Carestem’s commitment to customization and ongoing support ensures seamless integration of AI solutions into diverse business environments. Stratcom will play an integral role in driving awareness, adoption, and training to maximize the potential of AI solutions in the local economy.</p><p>This strategic initiative is a significant step forward in positioning Eswatini’s businesses at the forefront of innovation, helping achieve national economic targets set by His Majesty’s Government.</p><p>For more information about Carestem’s products and services and how Stratcom can help integrate AI into your business, please contact Stratcom’s office at telephone: 2518 5677 | 7683 8729; Email: <a href="mailto:info@stratcomeswatini.com" data-mce-href="mailto:info@stratcomeswatini.com">info@stratcomeswatini.com</a>.</p><figure id="figure-qy3hec7aeem8n9pprz"><img id="qy3hec7aeem8n9pprz" src="https://cdn.durable.co/blocks/14dpgcZFA4aYRXBgbzY0lL9lL4AkeQqhYPILIl56gQLBcMUT3cka5wucYTKlWTZu.png" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/></figure><p><strong>About Stratcom:</strong>&nbsp;Stratcom Pty Ltd is Eswatini's leading integrated marketing and communications firm, committed to helping brands navigate and succeed in the digital age through innovative digital solutions and strategic marketing.</p><p><strong>About Carestem:</strong>&nbsp; Founded in 2022, Carestem specializes in providing integrated artificial intelligence technology and training solutions, helping businesses globally enhance productivity, profitability, and competitive advantage.</p><p>-END-</p>

Stratcom Announces Strategic Partnership with UK-based company to Accelerate AI Automation in Eswatini

<h2>Introduction to Brand Transformation</h2>
<p>In today's rapidly evolving market, brand transformation is not just an option—it's a necessity. Companies must adapt to changing consumer preferences and technological advancements to stay relevant. Stratcom Group has been at the forefront of guiding businesses through successful brand transformations, ensuring they emerge stronger and more competitive.</p>

<h2>Understanding the Need for Change</h2>
<p>Many companies recognize the need for a brand transformation when they experience stagnation in growth or face increased competition. Stratcom Group begins by analyzing the current market landscape and identifying key areas where change is essential. This involves understanding customer feedback, market trends, and competitive positioning.</p>

<figure id="figure-fcb5tb7avlim8jse0kp"><img id="fcb5tb7avlim8jse0kp" src="https://media.gettyimages.com/id/1407200725/photo/close-up-of-businessman-using-a-laptop-with-graphs-and-charts-on-a-laptop-computer.jpg?b=1&s=2048x2048&w=0&k=20&c=yo5-SSyRZ1CgLHws1yL-AjD6o-wpgIZyEsI72PAcWk8=" alt="market analysis" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Case Study 1: Revitalizing a Legacy Brand</h3>
<p>One of the most compelling examples of Stratcom Group's expertise is their work with a legacy retail brand. Once a household name, the brand had lost its luster due to outdated marketing strategies and a lack of digital presence. Stratcom Group implemented a comprehensive strategy that included rebranding, enhancing their online platform, and launching targeted social media campaigns.</p>

<p>The results were remarkable. The brand experienced a <strong>30% increase in online sales</strong> within six months and saw a renewed interest from younger demographics, proving that with the right strategy, even established brands can regain their competitive edge.</p>

<h3>Case Study 2: Start-up to Industry Leader</h3>
<p>Another success story involved a tech start-up looking to establish itself in a crowded market. Stratcom Group worked closely with the company to define its unique value proposition and develop a strong brand identity. By leveraging data-driven marketing tactics and strategic partnerships, the start-up rapidly gained traction.</p>

<figure id="figure-8e0zzxystlm8jse0kp"><img id="8e0zzxystlm8jse0kp" src="https://media.gettyimages.com/id/1921110478/photo/2024-data-driven-marketing-new-business-trend-for-growth-business.jpg?b=1&s=2048x2048&w=0&k=20&c=hxxtPKY-gBb33t6QpItmhKs-s8v8kx3g9v20XDSdvjw=" alt="tech startup" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<p>Within two years, the company not only secured significant market share but also became known as an innovator in its field. This transformation highlights the importance of strategic planning and execution in brand building.</p>

<h2>The Stratcom Approach</h2>
<p>Stratcom Group's approach to brand transformation is both methodical and creative. They follow a structured process that includes:</p>
<ul>
  <li>Comprehensive market research</li>
  <li>Identification of core brand values</li>
  <li>Development of a cohesive brand strategy</li>
  <li>Implementation of innovative marketing techniques</li>
</ul>

<p>This meticulous approach ensures that every aspect of the transformation aligns with the company's goals and resonates with its target audience.</p>

<h3>Measuring Success</h3>
<p>Successful brand transformation is not just about immediate outcomes; it's about sustained growth. Stratcom Group emphasizes the importance of measuring success through key performance indicators (KPIs) such as customer engagement, market share, and revenue growth.</p>

<figure id="figure-yzzpophxlm8jse0kp"><img id="yzzpophxlm8jse0kp" src="https://media.gettyimages.com/id/1292805691/photo/white-ladders-leaning-on-two-lightbulbs-over-blue-wall.jpg?b=1&s=2048x2048&w=0&k=20&c=PjFD69tIZvFh8fg6E5VZ2QI9f1ldLbODTd7NSgYrdaE=" alt="success metrics" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<p>This focus on long-term success helps ensure that companies not only achieve their immediate objectives but also build a foundation for future growth.</p>

<h2>Conclusion: The Future of Brand Transformation</h2>
<p>As markets continue to evolve, the need for brand transformation will only grow. Companies that are proactive in adapting to change are more likely to thrive. Stratcom Group's track record of successful transformations demonstrates their ability to guide businesses through this complex process effectively.</p>

<p>With their innovative strategies and commitment to excellence, Stratcom Group remains a leader in helping brands navigate the challenges of today's dynamic business environment.</p>

Case Study: Successful Brand Transformations by Stratcom Group

<p><strong>The digital revolution is redefining content creation, and video is at the forefront. Our latest webinar, led by Stratcom CEO Sibusiso Mngadi and acclaimed filmmaker Zweli Sikhakhane, pulled back the curtain on the secrets of professional video production. From mastering camera techniques to harnessing AI-driven editing tools, the session delivered cutting-edge insights for content creators looking to dominate the digital space.</strong></p><p><strong>Key Takeaways</strong><br><strong>Camera Work and Equipment Selection</strong><br>Zweli discussed the evolution of video production and the importance of understanding camera settings. He explained how different tools—including drones, smartphones, and mirrorless cameras—can be used effectively depending on the content type and budget. Balancing quality and convenience is crucial when selecting equipment.</p><p><strong>Audio, Lighting, and Video Fundamentals</strong><br>Sound quality is as important as visuals in video production. Zweli emphasized the role of audio inputs in capturing clear sound and discussed the exposure triangle (ISO, aperture, and shutter speed) to illustrate how lighting affects video quality. White balancing, video resolution, and frame rates were also covered, with a focus on optimizing settings based on the shooting environment.</p><p><strong>Video Production for Social Media</strong><br>Each social media platform has specific requirements for video content. Zweli outlined resolution standards, aspect ratios, and frame rates for platforms such as YouTube, Facebook, Instagram, and TikTok. He emphasized the importance of considering these factors during filming and editing to maximize engagement and reach.</p><p><strong>Editing Techniques and AI in Video Production</strong><br>Editing plays a crucial role in video production. Zweli recommended Adobe Premiere Pro for beginners and discussed how AI-powered tools simplify tasks such as color correction, captioning, and exporting content for multiple platforms. Despite these advancements, he stressed that human creativity remains essential for producing compelling content.</p><p><strong>Future Discussions</strong><br>The webinar is part of an ongoing effort to equip participants with essential digital skills. Future sessions will explore topics such as influencer marketing and advanced AI applications in video editing. The initiative aims to enhance digital media capabilities and keep pace with the evolving landscape of content creation.</p><figure id="figure-f1thbgdjsfm8hewy4u" class=""><img id="f1thbgdjsfm8hewy4u" src="https://cdn.durable.co/blocks/15mnPKZ3dSodFs7SEsd8cQswy9R7nTrkwVj78bF7ujWbdzu9nwstKC8R8VzuwFwC.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/15mnPKZ3dSodFs7SEsd8cQswy9R7nTrkwVj78bF7ujWbdzu9nwstKC8R8VzuwFwC.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure><figure id="figure-44abwyfeggm8hevoiz" data-full-width=""><img id="44abwyfeggm8hevoiz" src="https://cdn.durable.co/blocks/1dURz8JFHKlH16kMWIzKoK8mFHobe3zmxFa5BN5pz21Pi5DXbEp6VYCPidRVERtA.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: center center;" data-corners="default" data-aspect="16:9" data-caption="" data-positionx="undefined" data-positiony="undefined" data-fullwidth="true" data-mce-src="https://cdn.durable.co/blocks/1dURz8JFHKlH16kMWIzKoK8mFHobe3zmxFa5BN5pz21Pi5DXbEp6VYCPidRVERtA.jpg" data-mce-style="aspect-ratio: 16/9; object-position: center center;"></figure>

Mastering Camera Work and Video Editing in a Digital World

<h2>Understanding Local Branding Services</h2>
<p>Local branding services are essential for businesses operating in specific regions like Matsapha. These services focus on creating a strong brand presence within the local community, helping businesses connect more effectively with their target audience. By aligning a brand's identity with local culture and values, companies can enhance their recognition and credibility.</p>

<p>Local branding is not just about creating a logo or catchy slogan; it involves understanding the local market dynamics and tailoring marketing strategies accordingly. This approach ensures that businesses can resonate more deeply with their audience, leading to increased customer loyalty and engagement.</p>

<figure id="figure-czaibp76frm8fi2hcj"><img id="czaibp76frm8fi2hcj" src="https://media.gettyimages.com/id/518422398/photo/businessman-pointing-finger.jpg?b=1&s=2048x2048&w=0&k=20&c=iz_3j7gz2kp9todB_M4LtsOeYZ2j5uieif87XamFatU=" alt="matsapha business" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>The Importance of Community Engagement</h2>
<p>Engaging with the local community is a cornerstone of successful local branding. It involves participating in community events, supporting local causes, and collaborating with other local businesses. This engagement helps build a brand's reputation as a committed and responsible member of the community.</p>

<p>For businesses in Matsapha, community engagement can also provide valuable insights into customer preferences and trends. By staying connected with the community, brands can adapt their offerings to meet the evolving needs of their customers.</p>

<h3>Building Trust and Loyalty</h3>
<p>One of the significant benefits of local branding is the ability to build trust and loyalty among customers. When a business actively participates in community activities and supports local initiatives, it demonstrates a genuine commitment to the well-being of its customers. This commitment fosters trust, which is essential for long-term business success.</p>

<figure id="figure-91nv0wu0cm8fi2hcj"><img id="91nv0wu0cm8fi2hcj" src="https://media.gettyimages.com/id/1138292305/photo/teamwork-concept-with-gears.jpg?b=1&s=2048x2048&w=0&k=20&c=soTKdYac0oIHrpu7uTuze3sdV6s1pMrriyFju4ou4TI=" alt="local trust" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Enhancing Brand Recognition</h2>
<p>Local branding helps businesses stand out in a crowded market by enhancing brand recognition. When a brand aligns itself with local culture and values, it becomes more relatable to the community. This relatability makes it easier for customers to remember and choose the brand over competitors.</p>

<p>Consistent and targeted marketing efforts, such as local advertising campaigns and partnerships with local influencers, can further boost brand recognition. These strategies ensure that the brand remains top-of-mind for potential customers in Matsapha.</p>

<h3>Cost-Effective Marketing Solutions</h3>
<p>Investing in local branding services can be a cost-effective marketing solution for businesses. By focusing on a specific geographic area, businesses can allocate their marketing budget more efficiently, targeting only the most relevant audience. This targeted approach often leads to higher conversion rates compared to broader marketing strategies.</p>

<figure id="figure-ab8i36gpem8fi2hcj"><img id="ab8i36gpem8fi2hcj" src="https://media.gettyimages.com/id/1484771239/photo/inflation.jpg?b=1&s=2048x2048&w=0&k=20&c=vS_6Fvi80W-9Z0mvdOuzPwduSqBkh7FKGl7i3ka0Fss=" alt="cost-effective marketing" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Conclusion</h2>
<p>In conclusion, exploring the benefits of local branding services in Matsapha can significantly impact a business's growth and success. By engaging with the community, building trust, enhancing brand recognition, and adopting cost-effective marketing strategies, businesses can establish a strong presence in the local market. As Matsapha continues to grow, leveraging local branding services will be crucial for businesses aiming to thrive in this vibrant community.</p>

Exploring the Benefits of Local Branding Services in Matsapha

<figure id="figure-xgofaevpl6m8bm2qds" data-full-width="" class=""><img id="xgofaevpl6m8bm2qds" src="https://cdn.durable.co/blocks/1dGjiBesKIKHSgUTQ7WyeSTFUmgVhhSaynWFII18Z7WmK4Md3RFygzBPisqAdJyy.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Stratcom Media CEO, Sibusiso Mngadi, speaking at the Consumer Choices Forum held at ERS Conference Hall at Ezulwini on 15 March 2025" data-positionx="undefined" data-positiony="undefined" data-fullwidth="true" data-mce-src="https://cdn.durable.co/blocks/1dGjiBesKIKHSgUTQ7WyeSTFUmgVhhSaynWFII18Z7WmK4Md3RFygzBPisqAdJyy.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Stratcom Media CEO, Sibusiso Mngadi, speaking at the Consumer Choices Forum held at ERS Conference Hall at Ezulwini on 15 March 2025</figcaption></figure><p><strong>BY SIKHULILE DLAMINI</strong></p><p><strong>Ezulwini (15 March 2025) – Embracing artificial intelligence is no longer optional for small businesses – it’s a necessity. This was the resounding message from Stratcom Media CEO Sibusiso Mngadi at the Consumer Choices Forum 2025, where he delivered a compelling presentation titled “Automate or Die: AI for SME Growth.” Mngadi urged Eswatini’s entrepreneurs to adopt AI-driven automation to remain competitive, efficient, and scalable in a rapidly evolving marketplace.</strong></p><p><strong>AI Adoption: Key to Competitiveness and Efficiency</strong></p><p>During his address, Mngadi emphasized that businesses integrating AI are “more likely to be successful in the future, as it enables them to remain competitive, efficient, and accessible — all qualities that consumers demand today. According to Mngadi, adopting AI is not just about technology for its own sake; it enhances operational effectiveness and aligns businesses with modern consumer expectations.</p><p>He backed up this call-to-action with striking data and examples. Globally, over 80% of companies are already using or exploring AI solutions, he noted, underscoring that early adopters gain a strong competitive edge. In fact, nine out of ten SMEs now consider AI indispensable for business growth. Mngadi explained that small businesses leveraging AI have seen up to a 75% increase in annual revenue, while also reducing operating costs by an average of 15–25%. These improvements directly impact an SME’s bottom line, allowing them to do more with less.</p><p>AI-driven automation also boosts efficiency in day-to-day operations. Mngadi highlighted that AI can complete routine tasks 40–60% faster than humans, with an 80% reduction in errors. &nbsp;This level of efficiency translates into productivity gains of roughly 30% for small enterprises – meaning a modest team can accomplish the work of a much larger one. Importantly, modern AI tools are increasingly accessible and affordable. “Many AI solutions today are free or low-cost and don’t require specialized expertise to implement,” Mngadi noted, pointing out that even startups can integrate AI into their workflows without heavy investment. In effect, these technologies allow a business to scale up operations without a proportional increase in resources, helping SMEs remain agile and scalable as demand grows.</p><p><strong>Consumer Choices Forum 2025: Empowering Local Entrepreneurs</strong></p><p>The Consumer Choices Forum 2025 itself provided the perfect backdrop for Mngadi’s message. Organized by local social enterprise A Peculiar People in celebration of World Consumer Rights Day, the forum was designed to spark dialogue on MSME growth and sustainability in Eswatini’s evolving market. Held at the state-of-the-art Eswatini Revenue Service Auditorium in Ezulwini on 15 March, the event brought together dozens of local entrepreneurs whose products will feature in the upcoming Made in Eswatini Consumer Fair 2025. These businesses – selected for their quality, authenticity, and eco-friendliness – represent the future of Eswatini’s economy, and the forum aimed to equip them with knowledge to thrive. Topics ranged from digital innovation to conscious consumerism, all geared towards helping small businesses adapt to modern consumer expectations and drive sustainable growth.</p><p>In addition to Mngadi’s tech-focused session, attendees heard from other industry leaders sharing their expertise. Sara Vost, Head of Trade for Eswatini’s renowned MTN Bush Fire and Standard Bank Luju festivals, spoke on navigating large-scale events as a trader, offering do’s and don’ts for MSMEs preparing to showcase their products at big festivals. Her insights addressed practical challenges like engaging festival-goers, managing logistics, and maximizing sales opportunities in high-traffic event environments. Meanwhile, Claudia Castellanos, Co-Founder and CEO of Black Mamba (a local ethical foods brand), delivered a passionate talk on embracing sustainable business practices. She highlighted how integrating sustainability – from eco-friendly packaging to fair trade sourcing – can enhance brand value, customer loyalty, and long-term profitability for small businesses.</p><p>The forum also featured opening remarks by consumer rights advocate Bongani Bhanyaza Mdluli, Chairman of the Eswatini Consumer Association, and a panel discussion with experts from the competition commission and marketing sector on the rise of the “conscious consumer”. Together, these sessions painted a comprehensive picture of the opportunities and challenges facing Eswatini’s entrepreneurs in today’s consumer landscape. From tax education provided by the Eswatini Revenue Service to digital marketing strategies and sustainability pledges, the event covered critical areas that MSMEs must understand to succeed.</p><p><strong>Significance for Eswatini’s Business Community</strong></p><p>For Eswatini’s business community, the Consumer Choices Forum 2025 was more than just a seminar – it was a catalyst for change. By bringing together thought leaders and entrepreneurs under one roof, the forum created a space for local MSMEs to learn, network, and commit to innovation. The insights shared on AI, market trends, and sustainability directly empower small business owners to make informed decisions in steering their companies forward. Events like this play a crucial role in preparing Eswatini’s entrepreneurs to compete not only locally but also in regional and global markets by embracing new tools and practices.</p><p>Stratcom Media’s involvement in the forum underscores a wider commitment to driving growth and innovation in the country. The agency not only contributed expertise through Mngadi’s presentation but also supported the event’s success through live social media coverage and content creation.&nbsp;</p><figure id="figure-zjknhr9stm8boa9l8"><img id="zjknhr9stm8boa9l8" src="https://cdn.durable.co/blocks/18H2ZUAdZGpB1gI1vKxPGU0QFjPJI7Z6pgh1w9w2QihWJVbqfhCbYgkBgoDIoc9d.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Claudia Castellanos, Co-Founder and CEO of Black Mamba, presenting on sustainability in business." data-positionX="undefined" data-positionY="undefined" data-fullWidth="false"/><figcaption class="body-normal text-gray-500 mt-2">Claudia Castellanos, Co-Founder and CEO of Black Mamba, presenting on sustainability in business.</figcaption></figure><figure id="figure-i4apa4oin8m8bn39yp"><img id="i4apa4oin8m8bn39yp" src="https://cdn.durable.co/blocks/38HPdklIFVgIPmHIrH1KaBZgRBNAtiq9cqZuXnMmI6W4QOGi6nI8xIRnRht1YPi5.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Mancoba Mabuza, Communications Manager at the Eswatini Competition Commission, making remarks during a panel discussion moderated by Phila Dlamini." data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/38HPdklIFVgIPmHIrH1KaBZgRBNAtiq9cqZuXnMmI6W4QOGi6nI8xIRnRht1YPi5.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Mancoba Mabuza, Communications Manager at the Eswatini Competition Commission, making remarks during a panel discussion moderated by Phila Dlamini.</figcaption></figure><figure id="figure-2qz7bqi796m8bn2h8z"><img id="2qz7bqi796m8bn2h8z" src="https://cdn.durable.co/blocks/19mDjAo7lYh6PpLOISRSaooC3c5k5JfiWOpkjhoiB6p4UUr2nh8BVe9gPZIsI1pS.jpg" alt="" title="" class="object-cover bg-gray-100 rounded-sm md:rounded-md lg:rounded-lg" style="aspect-ratio: 16/9; object-position: undefined undefined;" data-corners="default" data-aspect="16:9" data-caption="Chairman of the Eswatini Consumer Association, Bongani Mdluli, making a contribution." data-positionx="undefined" data-positiony="undefined" data-fullwidth="false" data-mce-src="https://cdn.durable.co/blocks/19mDjAo7lYh6PpLOISRSaooC3c5k5JfiWOpkjhoiB6p4UUr2nh8BVe9gPZIsI1pS.jpg" data-mce-style="aspect-ratio: 16/9; object-position: undefined undefined;"><figcaption class="body-normal text-gray-500 mt-2">Chairman of the Eswatini Consumer Association, Bongani Mdluli, making a contribution.</figcaption></figure>

“Automate or Die”: Stratcom CEO Champions AI for SME Growth at Consumer Forum 2025

Beautiful millennial businesswoman using AI on smart phone and laptop for work.

<h2>Understanding the Importance of IT-Focused Marketing</h2>
<p>In today's fast-paced digital world, leveraging technology to enhance your brand's reach is no longer optional—it's essential. Businesses in Eswatini, like those around the globe, are recognizing the need for IT-focused marketing services to stay competitive and maximize their potential. By integrating advanced IT solutions into marketing strategies, brands can effectively engage their target audience and drive growth.</p>

<p>Information technology provides tools and platforms that allow for more personalized and targeted marketing efforts. From data analysis to automation, these technologies enable businesses to understand their customers better and create more impactful marketing campaigns.</p>

<figure id="figure-3iwdb0mp3nm8b7quqr"><img id="3iwdb0mp3nm8b7quqr" src="https://media.gettyimages.com/id/1166843563/photo/hand-of-businesswoman-using-laptop-with-icon-social-media-and-social-network-online-marketing.jpg?b=1&s=2048x2048&w=0&k=20&c=eRjCZySiYD9G-n39zKHkN6ZMi81fPiXMxKlMsGKBTig=" alt="technology marketing" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Key Benefits of IT-Focused Marketing Services</h2>
<h3>Enhanced Customer Engagement</h3>
<p>IT-focused marketing services enable businesses to improve customer engagement through personalized experiences. By utilizing data analytics, brands can gain insights into consumer behavior, preferences, and needs. This information helps in tailoring marketing messages that resonate with individual customers, leading to higher engagement rates.</p>

<h3>Improved Efficiency and Productivity</h3>
<p>Automation tools are a significant component of IT-focused marketing. They help streamline various processes such as email marketing, social media management, and customer relationship management. By automating repetitive tasks, businesses can save time, reduce costs, and focus on more strategic activities that contribute to growth.</p>

<figure id="figure-jocwkbq528m8b7quqr"><img id="jocwkbq528m8b7quqr" src="https://media.gettyimages.com/id/489735770/photo/solar-panel-manufacturing.jpg?b=1&s=2048x2048&w=0&k=20&c=aKttWPp1gm8ByzADIpA4BkAhIHvTjZZvkKehwrAqEnY=" alt="automation tools" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Strategies for Implementing IT-Focused Marketing in Eswatini</h2>
<h3>Leverage Data Analytics</h3>
<p>Data analytics is at the heart of IT-focused marketing. By collecting and analyzing data from multiple sources, businesses in Eswatini can identify trends and patterns that inform their marketing strategies. This data-driven approach allows for more effective decision-making and improved ROI on marketing investments.</p>

<ul>
  <li>Use web analytics to track website performance.</li>
  <li>Implement customer feedback tools for real-time insights.</li>
  <li>Analyze social media metrics to understand audience behavior.</li>
</ul>

<h3>Embrace Digital Marketing Channels</h3>
<p>Digital channels such as social media, email, and search engine marketing are essential components of an IT-focused strategy. These platforms offer numerous opportunities for brands to connect with their audience in a cost-effective manner. Businesses should invest in creating compelling content that engages users across these channels.</p>

<figure id="figure-wkfedhi36qm8b7quqr"><img id="wkfedhi36qm8b7quqr" src="https://media.gettyimages.com/id/1700776179/photo/video-marketing-online-advertising-influencer-marketing.jpg?b=1&s=2048x2048&w=0&k=20&c=sy-Z5EZBwiAADiLHB99AIbouPh5slELrHC8Bmc-kahs=" alt="digital marketing" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Choosing the Right IT-Focused Marketing Partner</h2>
<p>Selecting a reliable IT-focused marketing service provider is crucial for achieving your brand's potential. Businesses in Eswatini should consider partners with a proven track record in delivering innovative solutions tailored to their specific needs. Look for agencies that offer comprehensive services encompassing everything from data analytics to content creation and digital advertising.</p>

<p>Additionally, it's important to choose a partner that understands the local market dynamics and has experience working with businesses in Eswatini. This ensures they can provide insights and strategies that are relevant and effective within the regional context.</p>

<figure id="figure-b71vir3gcbm8b7quqr"><img id="b71vir3gcbm8b7quqr" src="https://media.gettyimages.com/id/80617494/photo/businessmen-standing-on-a-stairway.jpg?b=1&s=2048x2048&w=0&k=20&c=9jDHqpRqjzTQW5EHjN_RmdFAnMblupBB1AIxjLoZC8Q=" alt="business partnership" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Conclusion: Unlocking New Opportunities</h2>
<p>By adopting IT-focused marketing services, businesses in Eswatini can unlock new opportunities for growth and success. The integration of technology into marketing strategies not only enhances customer engagement but also drives efficiency and innovation. As the digital landscape continues to evolve, staying ahead requires embracing these advancements and working with skilled partners who can guide your brand toward realizing its full potential.</p>

<p>Ultimately, the key to maximizing your brand's potential lies in harnessing the power of technology to create meaningful connections with your audience and delivering value at every touchpoint.</p>

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